Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.
Write a 700- to 1,050-word paper in which you examine the following:
- The multiple definitions of Public Relations.
- The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
- How are they similar and how are they different?
- How might PR be more important during a crisis situation for an organization?
Include two outside references as well as citations with your paper.
Format your paper consistent with APA guidelines.