You have been asked to convince your company on two new products or services that the company should launch to capture a larger market share. What would you recommend and why?
Company: Under Armour
Products and services: Massage gun, Cryotherapy
The aim of this memo is to convince the product development department that the product that should be launched is the massage gun and the service that should be added is cryotherapy treatment, as they would see the most success in increasing our market share. 1 Paragraph explaining why the massage gun would be best to launch and 1 paragraph explaining why cryotherapy is a great service to launch to increase marketshare for underarmour.
– Body Provide support with evidence (examples, facts, data) /20 Recommendations(outline how to solve problems)
Research and work cited is required.